Feature
Function
Benefit
Dealer Benefit
Metal locking covers
Sturdy metal frame and covers protects printer, keeps valuable ticket stock safe.
Protects printer, secures ticket inventory.
Printer stands up to more punishment.
Auto loading tickets
Makes loading intuitive. No operator's manual required.
No diagram of paper path to lose
Easy to demonstrate. Reduces training for loading media.
Color coded component cues
Components that need to be touched, moved or adjusted are green and easily recognizable
Reduces training time. More intuitive. Novice users are less fearful of printer operations.
Easy to demonstrate printer operations.
3 button front panel
Configure the printer and change how the printer operates.
All configurations take place via the front menu. No complicated dipswitches.
Shows the printer is state of the art.
Wide access to the printhead
Printhead mechanism is hinged to provide wide open access.
Easier to load tickets, easier to clean printhead for longer life.
Compare to competitor's difficult paper thread path.
Windows® printer driver
Windows applications have the ability to utilize the ST-3210 as a Windows printer.
End-users can choose which application software to use with the ST-3210.
Dealer can offer a variety of appropriate software products for thermal label printing.
DPL™
Utilizes the Datamax Printer Language.
Many existing applications support DPL.
Leverage the strength of the installed base of DPL-based solutions. Easy drop-in upgrade/ replacement for older Ovation™ installations.
DTPL™
Utilizes the Datamax Ticket Printer Language, which emulates the industry standard language supported by Boca, TicketMaster and Practical.
Many existing applications support DTPL.
Leverage the strength of the installed base of DTPL-based solutions. Easy drop-in upgrade/ replacement for older competitor installations
Serial and parallel communications
Industry standard RS-232C and Centronics® Parallel ports included for host communication.
"Off-the-shelf" communications cables can be used to provide printer/host connection.
No need to select between serial and parallel communications.
Warranty
3-year or 3 million linear inches warranty on mechanics and electronics.
Datamax is showing the strongest possible commitment to the quality and reliability of the S-Class.
Best warranties in the industry. Helps to guaranty a low overall cost of ownership.
Dual locking printhead
Printhead latch locks with stainless steel pins on either side of the printhead.
Allows for even printhead pressure across the width of the head.
Easy to close mechanism, better print quality, lower possibility of ribbon wrinkle.
Clean electronics side
Designed for quality no belts to wear out, no springs and cables crossing each other.
Printer is designed for manufacturability and serviceability throughout..
Printer features the best design in the industry, making less likely to require service, lowering cost of ownership.