FEATURE

FUNCTION

BENEFIT

DEALER ADVANTAGE

Field tested construction, durable metal covers

Metal frame designed for manufacturability. Metal covers protect components and media from damage.

Durable design

Printer stands up to punishment. Can be installed in tough environments.

Simple loading of media and ribbon

Loading is intuitive. No operator's manual required. Easy to follow loading diagram in inside cover.

No paper path diagram to lose.

Easy to demonstrate. Reduces training for loading media.

Color coded component cues

Components that need to be touched, moved or adjusted are green and easily recognizable.

Reduces training time. More intuitive. Novice users are less fearful of printer operations.

Easy to demonstrate printer operations.

Front 5 button 2 line, 20 character LCD display

Configure the printer and change how the printer operates.

All configurations take place via the front menu. No complicated dipswitches.

Shows the printer is state of the art.

Wide access to the printhead

Printhead mechanism is hinged to provide wide open access.

Easier to load ribbon and media, easier to clean printhead for longer life.

Compare to difficult paper thread path on competitive products.

Flash memory

DPL and additional font capability can be upgraded or enhanced without the need for modifications to the printer or electronics.

Easier to remain current. Updates can be made to the printer without the need for replacing EPROMS.

Dealer can offer a printer that can be updated without sending the printer to the factory.

Windows^® printer driver

Windows applications have the ability to utilize the W-Class as a Windows printer.

End-users can choose which application software to use with the W-Class.

Dealer can offer a variety of appropriate software products for thermal label printing.

DPL™

Utilizes the Datamax Printer Language™.

Many existing applications support DPL.

Leverage the strength of the installed base of DPL-based solutions. Easy drop-in upgrade or replacement for existing printers.

Field installable options

Memory options, cutter, and sensor simply plug into the front of the printer.

Not necessary to "disassemble" the printer just to add options.

All options can easily be installed by the end-user.

Serial and parallel communications

Industry standard RS-232C and Centronics^® parallel ports included for host communication.

"Off-the-shelf" communications cables can be used to provide printer/host connection.

No need to select between serial and parallel communications.

Warranty

5-year or 4 million linear inch warranty on mechanics and electronics.

Datamax is showing the strongest possible commitment to the quality and reliability of the W-Class.

Best warranties in the industry. Helps to guarantee a low overall cost of ownership.

Dual locking printhead

Printhead latch locks with stainless steel pins on either side of the printhead.

Allows for even printhead pressure across the width of the head.

Easy to close mechanism, better print quality, lower possibility of ribbon wrinkle.

Auto-resetting board fuses

Fuses protect the printer from surges then reset themselves.

No fuses to replace while maintaining the integrity of the electronics.

Lower cost of ownership, less likely to need repairs.

Split ribbon supply hub

Ribbon supply hub is split, allowing the proper back tension for all sizes of ribbons.

System less likely to produce ribbon wrinkle or ribbon breakage.

Works better with full size and narrow ribbon and media combinations.

Improved fanfold capability

Printhead mechanism is designed to easily accept fanfold media.

Fanfold media feeds through back of printer, works right every time.

Customer can easily adapt the printer to print tickets, shelf tags, and other fanfold media.